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Strategic and operational consulting services tailored to the needs of beauty companies.

Outsourcing of marketing and commercial expertise for beauty brands.

International marketing strategy for cosmetics brands.

Marketing and commercial project management for your beauty business.

Share your needs with us today and book an introductory FREE call

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Why Growth Solutions Lab?

Expand the horizons and reach new heights for your cosmetic store, fragrance, skincare or make up brand with our help thanks to:

1. 20 year expertise of driving high performing business, strong profit and memorable customer experience  for cosmetics brands  internationally.


2. Deep knowledge of wholesale, retail, omnichannel marketing methodology, financial performance management.

3. Individual approach to each client's needs 

With our business growth consulting services you will elevate your consumer experience and increase your return on investment. 

Contact us today to find bespoke service and the best solution for your business

The Founder

Hello! I am Yulia PLAKHOTNYUK

Possessing rich expertise in all aspects of driving beauty brands internationally  (in  strategic and operational marketing, omnichannel retail, international brand development, team leadership, scaling up and business transformation) I've been always passionate about seamless customer journey, business effectiveness, sustainable growth and finding the best opportunities to drive business and team performance. Therefore I have decided to become business growth consultant and create Growth Solutions Lab utilising as classical management and marketing methodologies as well as growth hacking tools enabling to approach each customer and brand  individually and find the best possible solution to accelerate your cosmetics business growth. 


Have been working as brand director across 35 countries in multiple brands (including Estee Lauder and MAC Cosmetics) across all beauty categories (fragrance, skincare, haircare and makeup products) I have been applying the best practices.


I believe that life is a journey and we need to be always open to learn and discover new things. In addition to extensive practical experience in established and emerging markets I hold MSc Internationaal Marketing  degree from the Strathclyde Business School (UK), MBA specialisé Digital Marketing & Business from EFAP (France). I am certified in Social Media by Digital Marketing Institute (Ireland) and in Growth Hacking by Growth Tribe (France). 

You are welcome to contact me and ask questions you have regarding finding the growth opportunities for your business

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Yulia Plakhotnyuk - Beauty Business Growth Consultant, Founder

Expertise of Driving Growth of the Best Beauty Brands

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