top of page


Strategic and operational consulting services tailored to the needs of beauty companies.

Outsourcing of marketing and commercial expertise for beauty brands.

Share your needs with us today and book an introductory FREE call

many no name beauty products minimalism H clearcut-derby-pfot_JVH274-unsplash_edited.jpg
hand with coloured nails V analia-baggiano-egbB-zLBeDo-unsplash_edited_edited_edited.jpg

Why Growth Solutions Lab?

Expand the horizons and reach new heights for your beauty business with our help thanks to:

1. 20 year expertise of driving high performing business and memorable customer experience  for beauty brands  internationally 


2. Deep knowledge of wholesale, retail, omnichannel marketing methodology, financial performance management

3. Individual approach to each client's needs 

Contact us today to find bespoke service and the best solution for your business

The Founder

Hello! I am Yulia PLAKHOTNYUK

Possessing rich expertise in all aspects of driving beauty brands internationally  (in  strategic and operational marketing, omnichannel retail, international brand developement, team leadership, scaling up and business transformation) I've been always passionate about seamless consumer experience, business effectiveness, sustainable growth and finding the best opportunities to drive business and team performance. Therefore I have decided to create Growth Solutions Lab utilising as classical management and marketing methodologies as well as growth hacking tools enabling to approach each customer and brand  individually and find the best possible solution to accelerate your cosmetics business growth. 


Have been working across 35 countries in multiple brands across all beauty categories (fragrance, skincare, haircare and makeup) I have been applying the best practices.


I believe that life is a journey and we need to be always open to learn and discover new things. In addition to extensive practical experience in established and emerging markets I hold MSc Internationaal Marketing  degree from the Strathclyde Business School (UK), MBA specialisé Digital Marketing & Business from EFAP (France). I am certified in Social Media by Digital Marketing Institute (Ireland) and in Growth Hacking by Growth Tribe (France). 

You are welcome to contact me and ask questions you have regarding finding the growth opportunities for your business

Join my community

  • LinkedIn
Yulia Plakhotnyuk - Growth Consultant, Founder

Expertise of Driving Growth of the Best Beauty Brands

logo MAC.png
too faced logo.jpg
darphin logo.jpg
logo aveda.png
Tom ford logo.png
estee lauder logo.jpg
bottom of page